DUDLEY BEENE
Professional Summary
From the first time he stole the remote control, Dudley has been finding new ways to make people watch things. An expert in unexpected, irreverent campaigns with over 20 years in entertainment marketing, 16 years in on-air promotions, 8 Emmy nominations, 2 Tellys, and 8 Promax gold awards.
2011 -
Vice President of Creative Services – Studio City
-Leads the creative for an innovative, respected company producing daily promotion for every
major studio: ABC/Disney, CBS, NBC/Universal, Fox, Sony, Debmar-Mercury, Warner Bros
-Engages and motivates a team of 50+ editors, creative directors, and graphic designers
-Oversees scripts and production in the promotion of TV's top-rated shows
-Writes, creates, and develops original content for the web and TV
-Actively shapes and leads pitches for current and prospective clients
-Creates social media strategies: finding new outlets for on-air promotion as well as site-specific
content
-Works with clients to rebrand and reshape the look of their product within a budget
-Nurtures and identifies new talent, helping them grow into creative powerhouses
2009-2011
Executive Creative Director – Studio City
Wrote and supervised other creative directors on campaigns for: Live with Kelly and Michael, Ellen, The Talk, Wendy Williams, Judge Judy as well as special promotions and presentations for NBC, CBS, Sony, Telepictures and Lifetime. Developed and directed original shoots for daytime
syndicated shows.
2004-2009
Writer – Studio City
Wrote and supervised editors in on-air promotion for: Judge Judy, Dr. Phil, South Park, Live with
Regis and Kelly.
2002-2004
Market Research Screening and Analysis - Nielson
Coordinated, recruited, and managed focus groups for movie marketing.